MAME 2025: JAG Recap

For over 35 years, the Triangle Sales and Marketing Council (TSMC) has hosted the prestigious Major Achievements in Marketing and Excellence (MAME) Awards—often referred to as the “Academy Awards of new home sales and marketing.” This event, which brings together professionals from the Home Builders Associations of Raleigh-Wake and Durham, Orange, & Chatham Counties, celebrates exceptional achievements across the Triangle’s real estate industry. At the 2025 ceremony, The Jim Allen Group proudly took home over a dozen awards, including the coveted Best of the Best: Overall Marketing title!

Our marketing team, in partnership with Able & Co., was honored for the standout JAG Adventures Parade of Homes campaign, recognized for Best Print Ad, Best Social Media Campaign, and Best Website/App for a Company.

Additional accolades included Best Brochure for a Community (Kinsley), Best Brochure for a Company (JAG Insider Guide), Best Logo Design for a Company (Sold It In a Snap), and Best Logo Design for a Community (Bartlett Manor).

In the builder categories, Exeter Building Company earned Best Custom Home Design (4200–5200 sq ft) and Best Innovative Feature for a Home in the lovely Camberly community. Best Landscape Design for a Community proudly went to Sanctuary at Lake Wheeler.

JAG also earned the Mega Team New Home Sales Top Producer award, a reflection of our commitment to excellence in both marketing and sales.

Recognition at MAME underscores our dedication to delivering industry-leading marketing and outstanding service to homebuyers and sellers across the Triangle. As a local leader and contributor to national platforms like NAHB’s “The Nationals,” The Jim Allen Group remains committed to raising the standard of real estate marketing and continuing to serve as a trusted guide in every homebuying journey.

MAME is recognized not only within the homebuilding industry within the Triangle but also as part of a larger organization. MAME mirrors the awards event from the National Sales and Marketing Council, which is part of the National Association of Home Builders (NAHB). Entries into MAME are entered into the NAHB’s awards, known as “The Nationals,” which will continue to showcase the Triangle’s incredible work to the rest of the United States.

The Jim Allen Group is proud of the work we do every day to help residents across the Triangle buy and sell their homes. MAME is a reminder that we’re doing work that is important to people across the region and that we’re leaders in the industry both here and across the country.

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