Digital Marketing Manager at The Jim Allen Group
As the Digital Marketing Manager at The Jim Allen Group, Augusta Ellison oversees paid media, SEO, and CRM strategy with a focus on driving qualified leads and measurable growth. Her goal is to build efficient digital systems that connect buyers and sellers throughout the Triangle while strengthening the company’s overall online presence.
Career Background
Augusta began her marketing career with PepsiCo in Dallas, Texas, where she gained valuable experience managing high-profile campaigns across multiple channels. She later expanded her expertise in SEO, performance marketing, and account management for both B2B and B2C clients, including work with a fast-growing tech startup in Denver, Colorado. Her diverse background allows her to bring both analytical precision and creative strategy to every initiative.
Technical Expertise & Approach
Known for her data-driven mindset, Augusta excels at analyzing campaign performance, uncovering insights, and optimizing digital strategies for impact. In addition to her marketing experience, she completed a Full Stack Engineering Bootcamp at General Assembly, equipping her with technical skills that enhance her ability to create innovative and efficient marketing solutions.
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