Meet Augusta Ellison
Augusta Ellison serves as Digital Marketing Manager, where she helps guide and execute the company’s overall digital marketing strategy. Her work spans paid media, marketing attribution, marketing automation, and comprehensive website management—including performance optimization, user experience improvements, technical oversight, and ongoing site enhancements.
She also supports marketing operations by improving systems, streamlining workflows, and strengthening the connection between marketing and sales. Through CRM oversight and throughput analysis, Augusta helps evaluate how leads move through the pipeline—identifying opportunities to improve response time, engagement, and overall conversion performance.
By combining data insights with thoughtful execution, she works to ensure the company’s digital presence remains effective, measurable, and aligned with broader business goals.
Experience & Expertise
Augusta brings a strong background in digital marketing and operations, with experience building and optimizing marketing systems from the ground up. She partners across teams to develop and execute digital strategies focused on lead generation, lifecycle marketing, automation, and performance optimization.
She holds a B.S. in Business Administration with a concentration in Marketing from the College of Charleston, along with a Full-Stack Software Engineering Certificate from General Assembly. Her experience includes SEO, performance marketing, CRM integration, marketing automation systems, and emerging AI-driven strategies—blending analytical thinking with technical expertise to support consistent, measurable growth.
Personal Connection & Roots
Augusta relocated to Raleigh in 2023 to be closer to family in South Carolina. Since then, she has enjoyed becoming part of the local community while continuing to grow professionally. She values balancing meaningful work with time spent with family and appreciates contributing to a company that is closely connected to the community it serves.
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