4 ways to use a unique value proposition to build a top team

Great companies always have the benefit of attracting some of the top talent on the market, and there tends to be a reason for that. If you think about the Apples, Starbucks, or Targets of the world, they are highly sought after because of the opportunities they offer. And part of the culture, innovation, and drive for success stems from the unique value proposition your company has to offer, which is highly important to both your company’s success and hiring the right team.

It helps to first understand your unique value proposition. Smart businesses let their customers know what sets them apart in the industry, and when leaders build these brands, they willingly speak up and tell their market what their advantages are. A great unique value proposition should also explain the solution the business offers and outline its benefits. And it should reflect what you stand for in your business. And this value proposition may just be one of the easiest ways to draw in talent that wants to make a difference. Here’s how you can focus on building a top-producing team by focusing on your UVP.

Let’s think back to that example of Apple Computers. Apple stands for values like building the best products and leaving the world better than they found it. And they use that same concept to obtain and retain top talent across the globe. While they recognize that people have different stories and backgrounds, they also know that shared professional values, when aligned with personal values, can make a business succeed wildly.

Small businesses can build a great team culture by clearly crafting a unique value proposition that takes shared values into consideration. Rather than focusing on maximizing profits or meeting arbitrary goals, build a value proposition that allows people to make a real difference. If part of your value proposition enables your team to feel they can bring about exciting change or products that meet needs of a demographic, you’ll draw in talent that wants to be a part of something bigger.

When you have a clearly stated value proposition, it should be a guide for how your team can help your company grow and evolve. It should serve as a “north star” for a person’s place within the company. And it should empower them to be proactive and genuinely invest their efforts into what the company offers.

When teams feel they have ownership over a role or product within a company, they feel more invested in helping to meet goals. It’s highly motivating and it builds up an open, collaborative culture that continues to attract and retain top talent. With a clear value proposition, your team will know the priorities of the business and will see where they fit within it.

Your unique value proposition should be a living, breathing thing that changes as the needs and wants of your market changes. In a modern market, strong companies must constantly innovate, and because it’s your team that is in the thick of working with your customers, they often know first-hand what would help your company deliver the things your customers want most.

That’s why it’s so important to include your team as your company pushes to develop innovations within your company. When your team members are involved, it ensures a more creative organization that delivers what the market wants. Innovation is critical within a modern company, and the more your team feels like they’re part of the process of answering consumer demand, the more empowered they are to do great things for your business.

If you have a strong value proposition and a culture that’s helping your business succeed beyond your wildest imagination, one of the best ways to keep the momentum going is to talk about it. Start bringing in the best of the best by communicating the value you bring not only to the market, but to the workplace as well.

Great companies must start somewhere. But they also had to let others know how great they were doing to begin bringing top talent into the fold. It’s important to be authentic in how you tell potential employees what is great about your business. When you’ve clearly communicated what your company brings to the table, how your team fits into the bigger picture, and the opportunities a potential employee has within the company’s ecosystem, you’ll find the company might just sell itself.

If you don’t already have a unique value proposition set in place, start there to begin building up your team. But once the pieces are in place and you’re authentically communicating and allowing your team to be part of the growth, you’ll start to experience unprecedented growth with a team you’re proud of.

Have tips of your own? Share them in the comments below!

Jim Allen is a business leader and entrepreneur who has built one of the top-producing real estate groups in the Triangle. He is President of The Jim Allen Group, which is consistently named one of the top real estate teams in North Carolina and even North America.