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Why relationships matter in business

Focus on the relationships outside of your business

Here are a few ideas for leveraging and building relationships that will last:

  • Get creative with the relationships you want to build outside of your business. For example, maybe you’re a fan of an up-and-coming business that you’d love to help get off the ground. Consider partnering with them in some way. Read these case studies about how groups like Mcdonalds and Burger King partnered, or Kanye West and ADIDAS, and you might just find some inspiration to reach out to some of your favorite brands to see how you can support them.
  • Consider building a loyalty program or word of mouth thank you program for customers. When you’re grateful for your customers, let them know. Not only will you increase customer loyalty, but you’ll also feel great about taking care of the people who help your business flourish.
  • Connect others within your network. If you can identify people from your circle who might benefit from being connected, make the introduction. You never know where that relationship can go.

Create great relationships within your business

Jim Allen is a business leader and entrepreneur who has built one of the top-producing real estate groups in the Triangle. He is President of The Jim Allen Group, which is consistently named one of the top real estate teams in North Carolina and even North America.

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