The Jim Allen Group shines at the 2026 MAME awards

Every year, the brightest stars in the homebuilding and real estate industry gather for one unforgettable night. The annual Major Achievements in Marketing Excellence (MAME) Awards is a prestigious awards event for the home building industry. While it’s held across the nation every year, the Triangle-area event brought together professionals from the Home Builders Associations of Raleigh-Wake and Durham, Orange, & Chatham Counties.

Held Friday, May 15, 2026 at the Raleigh Convention Center, The Jim Allen Group was able to shine at MAME this year. Here’s what to know about this event.

Hosted by the Triangle Sales and Marketing Council (TSMC), the MAME Awards are often referred to as the “Academy Awards” of the homebuilding industry, recognizing standout achievements across sales, marketing, design, and innovation.

From digital campaigns and architectural design to sales leadership and community impact, these awards celebrate the work that moves the industry forward while also raising the bar for what’s possible.

The theme for MAME, All That Glitters, suggested it was time for the industry to shine. And this year, JAG didn’t just show up. We sparkled.

In a night defined by innovation, creativity, and results, The Jim Allen Group was honored with:

Each recognition reflects the team’s commitment to delivering not just results, but experiences that resonate with buyers, builders, and communities across the Triangle.

“These awards mean a lot because they represent the work of so many people behind the scenes. I’m incredibly proud of our marketing team and the creativity, effort, and care they put into everything we do. At the same time, none of this would be possible without the collaboration of our partners and vendors who work alongside us every day to help bring these ideas to life. The best ideas come from people bringing different strengths, perspectives, and talents to the table, and I think these awards reflect that teamwork and the hard work so many people continue to put in behind the scenes,” said Jim Allen, president of The Jim Allen Group.

The MAME Awards were designed to celebrate the best in the industry. Yet more importantly, they get into the “why” behind why our teams do what they do each day.

With categories spanning everything from marketing campaigns and digital innovation to architectural design and community presentation, the competition highlights what it truly takes to stand out in today’s market. And it’s all to deliver the best homes to our customers and to support builders across the Triangle with the most sophisticated marketing services available.

For The Jim Allen Group, that means building meaningful partnerships with builders and developers. It also means creating marketing strategies that actually move the needle. We work to deliver exceptional experiences for buyers at every stage. And we continuously evolve to meet the demands of a changing market.

We’re proud that our colleagues recognize our efforts and choose us as part of this awards event. From innovative digital campaigns to high-performing sales environments, JAG’s approach reflects what the MAME Awards are designed to honor: results-driven excellence across every touchpoint of the homebuying journey. In a region as competitive as the Triangle, that kind of consistency matters.

Events like MAME showcase the strength of the entire market. The Triangle continues to grow as one of the most dynamic real estate regions in the country, and the MAME Awards spotlight the professionals and teams shaping that growth through innovation, design, and leadership.

For buyers, builders, and partners alike, these recognitions serve as a signal that you’re working with teams that are setting the standard, not following it.