4 key lessons from Gen Blue 2022

I’m a big believer in investing in yourself to grow and succeed in business. In real estate, one of the best ways we can grow is by using the tools that are given to us through our partnerships with Coldwell Banker. Several members of my team and I had the benefit of attending Coldwell Banker’s Gen Blue Experience, held October 24-26 in Phoenix, AZ. What an incredible experience for all of us who had the luxury of attending.

I was also honored with the outstanding opportunity to speak while there. And I was thrilled to be able to share insider knowledge with my colleagues who are members of Coldwell Banker teams across the United States. My own team came back inspired and feeling confident that The Jim Allen Group team has the tools in place to continue to be the best in the Triangle and beyond.

Now that some time has passed, I wanted to take a moment to share the following 4 lessons I took away from Gen Blue Experience this year.

It’s incredible to stand in front of real estate leaders across the United States and be recognized as one of the best. However, what I consistently heard from my team was this: we already know what the rest of our colleagues are learning at Gen Blue. I’m thrilled to say there’s a reason we’re not just the top team in the Triangle. We’re also one of North America’s leading teams. That means when people choose The Jim Allen Group, they’re getting leaders in the real estate industry to advocate for them. Gen Blue solidified knowledge of that fact.

I heard a lot of my agents telling each other one major reminder that’s incredibly important: we’re not just helping people buy and sell homes. We are parents, siblings, spouses, neighbors, and friends, too. Beyond the literal work we do of moving real estate, we provide connections for those who are making life’s biggest transactions, and we need to treat them that way. It was a great reminder that we have the ability to do more and be more to those who choose to work with us. It’s truly incredible to get to do this work every day.

The key to communicating and building strong relationships isn’t about texting or emailing enough times to make a sale. It’s about being kind and helpful to those who need us. It’s about navigating the peaks and valleys alongside those within the market. One of the favorite stories I heard while there was about how a Realtor with Coldwell Banker has focused on alleviating stress for the families of kids with autism, which has been insanely impactful for his business while he’s deepening his relationships with his clients. In other words, by focusing on ways to treat your buyers and sellers as people you care about, you’re going to stand out authentically in a crowd. 

The resources Coldwell Banker offers are unmatched in this industry. We learned about new program, including the Coldwell Banker Referral Rewards Program, which has been expanded to include a deeper network within Coldwell Banker. We learned about new training that’s being offered through our CBU Learning Center. We gained insights into how to build a global pipeline and we discovered new trends in luxury homes thanks to our Coldwell Banker Global Luxury program. It was a reminder that Coldwell Banker is leading the way in real estate on so many levels and we should take advantage of these incredible tools.

Gen Blue has deep symbolism within its name as it relies on the concept of the phoenix to rise from challenge. Despite media perceptions, Coldwell Banker showed us we are primed for success and growth both now and into the future. After all, we’ve got the right people and tools in place. It’s something we can all be proud of.

Jim Allen is a business leader and entrepreneur who has built one of the top-producing real estate groups in the Triangle. He is President of The Jim Allen Group, which is consistently named one of the top real estate teams in North Carolina and even North America.